BMW x SCADPro
SCADPro x BMW Collaboration on Mixed Reality Device Experience
Project Overview
Our Task
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Create a unique brand aligned customer facing mixed reality experience that would drive excitement and engagement.
Our Solution
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We've innovated a cutting-edge mixed reality experience, setting a new standard in immersive engagement for BMW. Our pioneering concept revolutionizes the intersection of technology and storytelling, promising a transformative experience for audiences.
My Role
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As the Creative Content Project Manager, I lead the charge in orchestrating captivating narratives and visuals that resonate with our audience. From conceptualization to execution, I ensure every aspect of the project reflects our client's vision and goals, fostering creativity and innovation at every turn.
BMW
Established in 1916, the BMW Group has evolved into a foremost provider of premium automobiles, motorcycles, and mobility services. Throughout its history, the company has prioritized sustainability and resource efficiency, aligning its strategy with its four distinguished brands: BMW, MINI, Rolls-Royce, and BMW Motorrad Group.
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For more information please visit them at https://www.bmwgroup.com/en.html
SCADPro
SCADpro is a collaborative design studio that connects current and future art and design professionals with business leaders to find creative and inventive solutions to real-world challenges.
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SCADpro is recognized as the preeminent university partner in higher education, on par with premier design agencies worldwide, generating new ideas and products for the world's most influential brands — from prestigious Fortune 500 names to private and public small- to mid-cap companies.
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For more information please visit them at https://www.scad.edu/about/scadpro
NDA
Want to know more? The details of this project are under NDA at the moment, but please reach out to me to ask for the password to our process website! I am also able to talk about it on a one-to-one basis with anyone who is interested in my work. Feel free to reach out if you would like to know more details!