GWCCA x SCADPro
Developed innovative concepts to enhance storytelling targeted to visitors interested in learning more about the city of Atlanta. Creatively connected GWCCA campus experience to the state's economic interests featuring film, tech, agriculture, environment, medical, trade and logistics.
Project Overview
Our Task
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To unify the GWCCA Championship Campus, we can employ a dynamic approach centered on experiential storytelling. This method harnesses the power of narrative to create immersive and engaging experiences that resonate deeply with visitors and stakeholders alike.
Our Solution
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Creation of self-guided tours and scavenger hunts that embody our passion and dedication. More than just guides, they're invitations to explore, learn, and be inspired. With enriched storytelling and user-driven enhancements, visitors will forge unforgettable connections, creating lasting memories and a profound sense of connection to the destination.
My Role
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As the process lead, I oversee the project's execution, ensuring alignment with our goals. Guiding the team through each stage, I foster collaboration and innovation. With a focus on efficiency and attention to detail, I empower the team to create an unforgettable experience for our visitors.
GWCCA
Georgia World Congress Center Authority (GWCCA) was established in 1971 to oversee development of an international trade and exhibition center in Atlanta that today is known as Georgia World Congress Center. Along with the convention center, GWCCA’s ever-evolving campus spans 220-plus acres and includes Centennial Olympic Park, the lasting legacy of the 1996 Summer Olympic Games, Mercedes-Benz Stadium, home of the Atlanta Falcons and Atlanta United and, opening in January 2024, GWCCA’s headquarter hotel Signia by Hilton Atlanta.
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The Authority, a self-sustained state agency, is entrusted as stewards of these state-owned assets, and has invested more than $360 million over the last decade to improve connectivity between its facilities and downtown Atlanta’s surrounding hospitality district. GWCCA is a key driver for Georgia’s economy, GWCCA is a catalyst for development, tourism, commercial and residential growth, and a major job creator and sustainer.
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For more information please visit them at https://www.gwcca.org/georgia-world-congress-center
SCADPro
SCADpro is a collaborative design studio that connects current and future art and design professionals with business leaders to find creative and inventive solutions to real-world challenges.
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SCADpro is recognized as the preeminent university partner in higher education, on par with premier design agencies worldwide, generating new ideas and products for the world's most influential brands — from prestigious Fortune 500 names to private and public small- to mid-cap companies.
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For more information please visit them at https://www.scad.edu/about/scadpro
NDA
Want to know more? The details of this project are under NDA at the moment, but please reach out to me to ask for the password to our process website! I am also able to talk about it on a one-to-one basis with anyone who is interested in my work. Feel free to reach out if you would like to know more details!